Warranty and warrantor reputations as signals of hybrid product quality

Author： Tan Soo J   Lee Khai S   Lim Guan H   Tan Soo J   Lee Khai S   Lim Guan H  

Publisher： Emerald Group Publishing Ltd

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.35, Iss.1-2, 2001-02, pp. : 110-132

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Warranty strategy: a solution to hybrid product woes?

By Tan Soo-Jiuan   Leong Wai-Ying  

International Marketing Review, Vol. 16, Iss. 1, 1999-01 ,pp. : 40-64

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Warranty as a Signal of Quality: The Moderating Effect of Consumer Knowledge on Quality Evaluations

By Srivastava J.  

Marketing Letters, Vol. 9, Iss. 4, 1998-11 ,pp. : 327-336

Springer Publishing Company

Access to resources Recommend Favorite

Comparing three signals of service quality

By Dean Dwane H.   Lang Jane M.  

Journal of Services Marketing, Vol. 22, Iss. 1, 2008-02 ,pp. : 48-58

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Enhancing product quality of a process

By Çiflikli Cebrail   Kahya-Özyirmidokuz Esra  

Industrial Management & Data Systems, Vol. 112, Iss. 8, 2012-08 ,pp. : 1181-1200

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Price and product quality assessment

By Masen R.S.  

European Journal of Marketing, Vol. 8, Iss. 1, 1993-12 ,pp. : 29-41

Emerald Group Publishing Ltd

Access to resources Recommend Favorite