The powerful triangle of marketing data, managerial judgment, and marketing management support systems

Author： Bruggen Gerrit H. van   Smidts Ale   Wierenga Berend  

Publisher： Emerald Group Publishing Ltd

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.35, Iss.7-8, 2001-08, pp. : 796-816

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