Influences on the adoption of global marketing decision support systems: A management perspective

Author: McDonald William J  

Publisher: Emerald Group Publishing Ltd

ISSN: 0265-1335

Source: International Marketing Review, Vol.13, Iss.1, 1996-01, pp. : 33-45

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract