Customer-based brand equity in the team sport industry: Operationalization and impact on the economic success of sport teams

Author： Bauer Hans H Sauer Nicola E Schmitt Philipp

Publisher： Emerald Group Publishing Ltd

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.39, Iss.5-6, 2005-05, pp. : 496-513

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