Insights into interpreting integrated marketing communications: A two-nation qualitative comparison

Author： Eagle Lynne Kitchen Philip J. Bulmer Sandy

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.41, Iss.7-8, 2007-07, pp. : 956-970

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Nation branding and integrated marketing communications: an ASEAN perspective

By Dinnie Keith Melewar T.C. Seidenfuss Kai-Uwe Musa Ghazali

International Marketing Review, Vol. 27, Iss. 4, 2010-01 ,pp. : 388-403

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Globally integrated marketing communications

By Grein Andreas F. Gould Stephen J.

Journal of Marketing Communications, Vol. 2, Iss. 3, 1996-09 ,pp. : 141-158

Routledge Ltd

Access to resources Recommend Favorite

Integrated marketing communications and social marketing

By Dahl Stephan Eagle Lynne Low David

Journal of Social Marketing, Vol. 5, Iss. 3, 2015-07 ,pp. : 226-240

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The planning and implementation of integrated marketing communications

By Caemmerer Barbara

Marketing Intelligence & Planning, Vol. 27, Iss. 4, 2009-06 ,pp. : 524-538

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Integrated marketing communications measurement and evaluation

By Ewing Michael

Journal of Marketing Communications, Vol. 15, Iss. 2-3, 2009-04 ,pp. : 103-117

Routledge Ltd

Access to resources Recommend Favorite