Author： Sousa Carlos M.P. Bradley Frank
Publisher： Emerald Group Publishing Ltd
ISSN： 0309-0566
Source： European Journal of Marketing, Vol.43, Iss.3-4, 2009-04, pp. : 438-458
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
By Griffith David A. Lee Hannah S. Yeo Chang Seob Calantone Roger
International Marketing Review, Vol. 31, Iss. 3, 2014-05 ,pp. :
Access to resources
Recommend
Price-setting in business-to-business markets
By Brennan Ross Canning Louise McDowell Ray
The Marketing Review, Vol. 7, Iss. 3, 2007-09 ,pp. :
Dyadic adaptation in business-to-business markets
By Brennan D Ross Turnbull Peter W Wilson David T
European Journal of Marketing, Vol. 37, Iss. 11-12, 2003-11 ,pp. :