Service-dominant logic: a necessary step

By Lusch Robert F.   Vargo Stephen L.  

European Journal of Marketing, Vol. 45, Iss. 7-8, 2011-07 ,pp. : 1298-1309

Emerald Group Publishing Ltd

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Toward a transcending conceptualization of relationship: a service-dominant logic perspective

By Vargo Stephen L.  

The Journal of Business and Industrial Marketing, Vol. 24, Iss. 5-6, 2009-06 ,pp. : 373-379

Emerald Group Publishing Ltd

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A dynamic model of customer complaining behaviour from the perspective of service-dominant logic

By Tronvoll Bård  

European Journal of Marketing, Vol. 46, Iss. 1-2, 2012-02 ,pp. : 284-305

Emerald Group Publishing Ltd

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Reexamining the place of servicescape in marketing: a service-dominant logic perspective

By Nilsson Elin   Ballantyne David  

Journal of Services Marketing, Vol. 28, Iss. 5, 2014-08 ,pp. : 374-379

Emerald Group Publishing Ltd

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Service-dominant logic: a rejoinder to Lusch and Vargo's reply

By O'Shaughnessy John   O'Shaughnessy Nicholas Jackson  

European Journal of Marketing, Vol. 45, Iss. 7-8, 2011-07 ,pp. : 1310-1318

Emerald Group Publishing Ltd

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