Countering negative country-of-origin effects: The role of evaluation mode

Author： Chu Po-Young   Chang Chia-Chi   Chen Chia-Yi   Wang Tzu-Yun  

Publisher： Emerald Group Publishing Ltd

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.44, Iss.7-8, 2010-01, pp. : 1055-1076

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