Country-of-Origin and Consumer Evaluation of Mobile Handsets: A Comparative Study of Scotland and Thailand

Author: Ibrahim Essam E.   Sothornnopabutr Pajaree  

Publisher: Westburn Publishers Ltd

ISSN: 1475-3928

Source: Journal of Customer Behaviour, Vol.5, Iss.2, 2006-07, pp. : 167-196

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Abstract