International strategies of emerging market firms: Standardization in brand management revisited

Author： Erdogmus Irem Eren   Bodur Muzaffer   Yilmaz Cengiz  

Publisher： Emerald Group Publishing Ltd

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.44, Iss.9-10, 2010-01, pp. : 1410-1436

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