Author： Jimenez Fernando R. Hadjimarcou John Barua Maria E. Michie Donald A.
Publisher： Emerald Group Publishing Ltd
ISSN： 0265-1335
Source： International Marketing Review, Vol.30, Iss.5, 2013-09, pp. : 418-439
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Dimensionality of advertising attitudes: cross-national insights
By Yavas Ugur
Journal of Marketing Communications, Vol. 3, Iss. 3, 1997-09 ,pp. :
Access to resources
Recommend
By Orth Ulrich R. Koenig Harold F. Firbasova Zuzana
European Journal of Marketing, Vol. 41, Iss. 3-4, 2007-04 ,pp. :
Cultural values: a cross-national study
By Nicholson Joel D Stepina Lee P
Cross Cultural Management, Vol. 5, Iss. 1-2, 1998-01 ,pp. :