A cross-national and cross-generational study of consumer acculturation to advertising appeals

By Jimenez Fernando R.   Hadjimarcou John   Barua Maria E.   Michie Donald A.  

International Marketing Review, Vol. 30, Iss. 5, 2013-09 ,pp. : 418-439

Emerald Group Publishing Ltd

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Is gender stereotyping in advertising more prevalent in masculine countries?: A cross-national analysis

By Odekerken-Schröder Gaby   Wulf Kristof De   Hofstee Natascha  

International Marketing Review, Vol. 19, Iss. 4, 2002-09 ,pp. : 408-419

Emerald Group Publishing Ltd

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A cross-national investigation of university students' complaining behaviour and attitudes to complaining

By Ferguson Graham   Phau Ian  

Journal of International Education in Business, Vol. 5, Iss. 1, 2012-05 ,pp. : 50-70

Emerald Group Publishing Ltd

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Cross-national differences in consumer response to the framing of advertising messages: An exploratory comparison from Central Europe

By Orth Ulrich R.   Koenig Harold F.   Firbasova Zuzana  

European Journal of Marketing, Vol. 41, Iss. 3-4, 2007-04 ,pp. : 327-348

Emerald Group Publishing Ltd

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A cross-national study of interdependence structure and distributor attitudes: the moderating effect of group orientation

By Kim S.K.  

International Journal of Research in Marketing, Vol. 20, Iss. 2, 2003-06 ,pp. : 193-214

Elsevier

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