Identifying the impact of incremental innovations on customer satisfaction using a fusion method between importance-performance analysis and Kano model

Author: Tontini Gerson   Picolo Jaime Dagostin  

Publisher: Emerald Group Publishing Ltd

ISSN: 0265-671X

Source: International Journal of Quality & Reliability Management, Vol.31, Iss.1, 2013-12, pp. : 32-52

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Abstract