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European Journal of Marketing, Vol. 47, Iss. 7, 2013-07 ,pp. : 1067-1088

Emerald Group Publishing Ltd

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Influence of Electronic Word of Mouth (e-WOM) on Brand Credibility and Egyptian Consumers' Purchase Intentions

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IGI Global_journal

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Electronic Word-of-Mouth Versus Interpersonal Word-of-Mouth: Are All Forms of Word-of-Mouth Equally Influential?

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Antecedents of travellers' electronic word-of-mouth communication

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Conceptualising electronic word of mouth activity: An input-process-output perspective

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