The role of contextual factors in eliciting creativity: primes, cognitive load and expectation of performance feedback

Author： Bose Mousumi   Folse Judith Anne Garretson   Burton Scot  

Publisher： Emerald Group Publishing Ltd

ISSN： 0736-3761

Source： Journal of Consumer Marketing, Vol.30, Iss.5, 2013-07, pp. : 400-414

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