Towards the conceptualisation of the antecedents of extreme negative affect towards luxury brands

Author: Bryson Douglas   Atwal Glyn   Hultén Peter  

Publisher: Emerald Group Publishing Ltd

ISSN: 1352-2752

Source: Qualitative Market Research: An International Journal, Vol.16, Iss.4, 2013-08, pp. : 393-405

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Abstract