Author: Gilmore Audrey McAuley Andrew Gallagher Damian Massiera Philippe Gamble Jordan
Publisher: Emerald Group Publishing Ltd
ISSN: 1471-5201
Source: Journal of Research in Marketing and Entrepreneurship, Vol.15, Iss.2, 2013-10, pp. : 87-100
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Marketing management and marketing research
Journal of Marketing Management, Vol. 28, Iss. 1-2, 2012-02 ,pp. :