Red Devils, Royals, and the River Thames: The ambassadorial role of sports in heightening country-of-origin image

Author: White Darin W.   Absher Keith  

Publisher: Emerald Group Publishing Ltd

ISSN: 2042-678X

Source: Sport, Business and Management: An International Journal, Vol.3, Iss.4, 2013-10, pp. : 312-326

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