Consumer responses to sex appeal advertising: a cross-cultural study

Author: Liu Fang   Cheng Hong   Li Jianyao  

Publisher: Emerald Group Publishing Ltd

ISSN: 0265-1335

Source: International Marketing Review, Vol.26, Iss.4-5, 2009-07, pp. : 501-520

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract