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Author: Poon Patrick Albaum Gerald Chan Peter Shiu-Fai
Publisher: Emerald Group Publishing Ltd
ISSN: 0263-4503
Source: Marketing Intelligence & Planning, Vol.30, Iss.5, 2012-07, pp. : 588-603
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
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