Adding services to product-based portfolios

Author: Kowalkowski Christian   Alejandro Thomas Brashear  

Publisher: Emerald Group Publishing Ltd

E-ISSN: 1757-5826|26|3|372-393

ISSN: 1757-5818

Source: Journal of Service Management, Vol.26, Iss.3, 2015-06, pp. : 372-393

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