The effects of lean thinking on service workers value productivity: a conceptual framework

By Jaaron Ayham  

International Journal of Quality and Innovation, Vol. 2, Iss. 1, 2012-12 ,pp. : 1-17

Inderscience Publishers

Access to resources Recommend Favorite

Understanding the dynamics of the pharmaceutical market using a social marketing framework

By Holdford David  

Journal of Consumer Marketing, Vol. 22, Iss. 7, 2005-12 ,pp. : 388-396

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Understanding the effects of market orientation and e-marketing on service performance

By Tsiotsou Rodoula H.   Vlachopoulou Maria  

Marketing Intelligence & Planning, Vol. 29, Iss. 2, 2011-03 ,pp. : 141-155

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Understanding service firms brand value creation: a multilevel perspective including the overarching role of service brand marketing capability

By Sok Phyra   O'Cass Aron  

Journal of Services Marketing, Vol. 25, Iss. 7, 2011-10 ,pp. : 528-539

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Marketing research, market orientation and customer relationship management: a framework and implications for service providers

By Javalgi Rajshekhar (Raj) G.   Martin Charles L.   Young Robert B.  

Journal of Services Marketing, Vol. 20, Iss. 1, 2006-01 ,pp. : 12-23

Emerald Group Publishing Ltd

Access to resources Recommend Favorite