Customer involvement and interaction in retail banking: an examination of risk and confidence in the purchase of financial products

Author： Howcroft Barry   Hamilton Robert   Hewer Paul  

Publisher： Emerald Group Publishing Ltd

ISSN： 0887-6045

Source： Journal of Services Marketing, Vol.21, Iss.7, 2007-10, pp. : 481-491

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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