Author： Plé Loïc Cáceres Rubén Chumpitaz
Publisher： Emerald Group Publishing Ltd
ISSN： 0887-6045
Source： Journal of Services Marketing, Vol.24, Iss.6, 2010-09, pp. : 430-437
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Service co-creation and value realisation
By Hilton Toni Hughes Tim Chalcraft David
Journal of Marketing Management, Vol. 28, Iss. 13-14, 2012-12 ,pp. :
Access to resources
Recommend
Co-production and self-service: The application of Service-Dominant Logic
Journal of Marketing Management, Vol. 29, Iss. 7-8, 2013-05 ,pp. :
The value co-destruction process: a customer resource perspective
European Journal of Marketing, Vol. 47, Iss. 11-12, 2013-11 ,pp. :
The mechanisms of value co-creation
Journal of Strategic Marketing, Vol. 20, Iss. 5, 2012-08 ,pp. :