Too much of a good thing: curvilinear effects in the evaluation of services and the mediating role of trust

Author： Vlachos Pavlos A.   Vrechopoulos Adam P.   Pramatari K.  

Publisher： Emerald Group Publishing Ltd

ISSN： 0887-6045

Source： Journal of Services Marketing, Vol.25, Iss.6, 2011-09, pp. : 440-450

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