Marketing Signals in Service Industries: Implications for Strategic Decision Making and Profitability

Author: Herbig Paul   Milewicz John  

Publisher: Emerald Group Publishing Ltd

ISSN: 0887-6045

Source: Journal of Services Marketing, Vol.8, Iss.2, 1994-06, pp. : 19-35

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract