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Author: Victoria Story Louise Hurdley Gareth Smith James Saker
Publisher: Westburn Publishers Ltd
ISSN: 1469-347X
Source: The Marketing Review, Vol.1, Iss.4, 2000-12, pp. : 487-504
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Organisational Decision Making and Industrial Marketing
European Journal of Marketing, Vol. 19, Iss. 7, 1993-12 ,pp. :