Methodological and Practical Implications of the Delphi Technique in Marketing Decision-Making: A Re-Assessment

Author： Victoria Story   Louise Hurdley   Gareth Smith   James Saker  

Publisher： Westburn Publishers Ltd

ISSN： 1469-347X

Source： The Marketing Review, Vol.1, Iss.4, 2000-12, pp. : 487-504

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