The impact of marketing signals on strategic decision-making ability and profitability

ISSN： 0263-4503

Source： Marketing Intelligence & Planning, Vol.13, Iss.7, 1995-07, pp. : 37-46

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Marketing Signals in Service Industries: Implications for Strategic Decision Making and Profitability

By Herbig Paul Milewicz John

Journal of Services Marketing, Vol. 8, Iss. 2, 1994-06 ,pp. : 19-35

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Cultural effects in East Asian strategic decision-making

By Phelps Bob Krabuanrat Oui

Asia Pacific Business Review, Vol. 6, Iss. 2, 1999-01 ,pp. : 44-58

Routledge Ltd

Access to resources Recommend Favorite

Strategic decision-making in international business: the case of the internationalisation decision

By Qur'an Marwan N. Al

J. for International Business and Entrepreneurship Development, Vol. 4, Iss. 4, 2010-06 ,pp. : 302-313

Inderscience Publishers

Access to resources Recommend Favorite

IT and strategic decision making

By Hedelin Lisbeth Allwood Carl Martin

Industrial Management & Data Systems, Vol. 102, Iss. 3, 2002-04 ,pp. : 125-139

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Methodological and Practical Implications of the Delphi Technique in Marketing Decision-Making: A Re-Assessment

By Victoria Story Louise Hurdley Gareth Smith James Saker

The Marketing Review, Vol. 1, Iss. 4, 2000-12 ,pp. : 487-504

Westburn Publishers Ltd

Access to resources Recommend Favorite