Exploring companion selling: does the situation affect customers' perceptions?

Author: Polonsky Michael Jay   Cameron Heidi   Halstead Sara   Ratcliffe Angela   Stilo Pietro   Watt Gillian  

Publisher: Emerald Group Publishing Ltd

ISSN: 0959-0552

Source: International Journal of Retail & Distribution Management, Vol.28, Iss.1, 2000-01, pp. : 37-45

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Abstract