Does morality explain opportunism in marketing channel negotiations?: The moderating role of trust

Author： Grzeskowiak Stephan   Al-Khatib Jamal A.  

Publisher： Emerald Group Publishing Ltd

ISSN： 0959-0552

Source： International Journal of Retail & Distribution Management, Vol.37, Iss.2, 2009-02, pp. : 142-160

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