Examining competitive priorities and competitive advantage in service organisations using Importance-Performance Analysis matrix

Author: Prajogo Daniel I.   McDermott Peggy  

Publisher: Emerald Group Publishing Ltd

ISSN: 0960-4529

Source: Managing Service Quality, Vol.21, Iss.5, 2011-09, pp. : 465-483

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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Abstract