PVRS and advertising exposure: a video ethnographic study

Author: Pearson Sarah   Barwise Patrick  

Publisher: Emerald Group Publishing Ltd

ISSN: 1352-2752

Source: Qualitative Market Research: An International Journal, Vol.11, Iss.4, 2008-09, pp. : 386-399

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract