Attitudes towards internet advertising: a cross-cultural study

Author： Guo Guoqing   Cheung Fanny Sau-Lan   Leung Wing-Fai   Chow Cheris Wing-Chi  

Publisher： Inderscience Publishers

ISSN： 1477-5212

Source： International Journal of Internet Marketing and Advertising, Vol.3, Iss.2, 2006-07, pp. : 158-176

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