Attitudinal loyalty, behavioural loyalty and social media: An introspection

Author: Hawkins Kerrie   Vel Prakash  

Publisher: Westburn Publishers Ltd

E-ISSN: 1472-1384|13|2|125-141

ISSN: 1469-347X

Source: The Marketing Review, Vol.13, Iss.2, 2013-01, pp. : 125-141

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