Consumers' intention to adopt radically new products: A conceptual model of causal cultural explanation

Author: Patwardhan Abhijit M.  

Publisher: Westburn Publishers Ltd

E-ISSN: 1477-6421|12|2-3|247-259

ISSN: 1475-3928

Source: Journal of Customer Behaviour, Vol.12, Iss.2-3, 2013-01, pp. : 247-259

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