Integrating pre-purchase affect in product concept development

Author： Seva Rosemary R.   Helander Martin G.   Duh Henry Been-Lirn  

Publisher： Inderscience Publishers

ISSN： 1740-2123

Source： International Journal of Simulation and Process Modelling, Vol.3, Iss.4, 2007-12, pp. : 195-203

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Integrating product and technology development

By Drejer Anders  

European Journal of Innovation Management, Vol. 3, Iss. 3, 2000-03 ,pp. : 125-136

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Pre-purchase alternative evaluation: prestige and imitation fashion products

By Robinson Tammy   Doss Farrell  

Journal of Fashion Marketing and Management, Vol. 15, Iss. 3, 2011-07 ,pp. : 278-290

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Pre-purchase satisfaction and first-time buyer behaviour: some preliminary evidence

By Simintiras Antonis   Diamantopoulos Adamantios   Ferriday Judith  

European Journal of Marketing, Vol. 31, Iss. 11-12, 1997-11 ,pp. : 857-872

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Babbling before banking? Online communities and pre-purchase information seeking

By Berger Sven C.   Messerschmidt Christian M.  

The International Journal of Bank Marketing, Vol. 27, Iss. 6, 2009-09 ,pp. : 446-466

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Pre-purchase decision-making for a complex service: retirement planning

By Rickwood Catherine   White Lesley  

Journal of Services Marketing, Vol. 23, Iss. 3, 2009-05 ,pp. : 145-153

Emerald Group Publishing Ltd

Access to resources Recommend Favorite