THE USE OF SOCIAL MEDIA AS A TOOL FOR CONSUMER BRANDS TO LEVERAGE SPONSORSHIP OF SPORTING EVENTS: A QUALITATIVE ANALYSIS

Author： Millan Anne   Ball Mairead  

Publisher： Access Press UK in association with GSE Research

ISSN： 2045-810X

Source： International Journal of Sales, Retailing and Marketing, Vol.1, Iss.4, 2012-01, pp. : 27-39

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

THE USE OF SOCIAL MEDIA AS A TOOL FOR CONSUMER BRANDS TO LEVERAGE SPONSORSHIP OF SPORTING EVENTS: A QUALITATIVE ANALYSIS

By  

International Journal of Sales, Retailing and Marketing, Vol. 1, Iss. 4, 2012-01 ,pp. : 27-39

GSE Research

Access to resources Recommend Favorite

Managing and modelling the combination of resources and global brands in international sporting events

By Maltese Lionel   Veran Lucien  

International Journal of Business and Globalisation, Vol. 11, Iss. 1, 2013-07 ,pp. : 19-44

Inderscience Publishers

Access to resources Recommend Favorite

Attitudinal constructs towards sponsorship: Scale development using three global sporting events

By Lee Myung-Soo   Sandler Dennis M   Shani David  

International Marketing Review, Vol. 14, Iss. 3, 1997-03 ,pp. : 159-169

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

An exploratory study of influences on public opinion towards alcohol and tobacco sponsorship of sporting events

By McDaniel Stephen R   Mason Daniel S  

Journal of Services Marketing, Vol. 13, Iss. 6, 1999-06 ,pp. : 481-500

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

A Strategic Tool for Low Involvement Products: Leverage Analysis

By Claire Kenneth A. Le  

European Journal of Marketing, Vol. 16, Iss. 5, 1993-12 ,pp. : 3-11

Emerald Group Publishing Ltd

Access to resources Recommend Favorite