THE USE OF SOCIAL MEDIA AS A TOOL FOR CONSUMER BRANDS TO LEVERAGE SPONSORSHIP OF SPORTING EVENTS: A QUALITATIVE ANALYSIS

Publisher： GSE Research

E-ISSN： 2045-810x|1|4|27-39

ISSN： 2045-810x

Source： International Journal of Sales, Retailing and Marketing, Vol.1, Iss.4, 2012-01, pp. : 27-39

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