An examination of the impact of product and service quality perceptions on customer loyalty in rural banks in Ghana: the importance of social networks for nascent entrepreneurs

Author: Dadzie Kofi   Evans Jocelyn   Mack Rhonda  

Publisher: Inderscience Publishers

ISSN: 1097-4954

Source: Global Business and Economics Review, Vol.12, Iss.1-2, 2010-03, pp. : 100-114

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Abstract