The influence of social class on the perceptions of country of origin: National brands produced in overseas locations

Author： Miranda Mario Joseph Parkvithee Narissara

ISSN： 0263-4503

Source： Marketing Intelligence & Planning, Vol.31, Iss.4, 2013-06, pp. : 388-404

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Consumer perceptions of store brands versus national brands

By Wulf Kristof De Odekerken-Schröder Gaby Goedertier Frank Van Ossel Gino

Journal of Consumer Marketing, Vol. 22, Iss. 4, 2005-04 ,pp. : 223-232

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Purchase of global shampoo brands and the impact of country of origin on Lebanese consumers

By Zbib Imad J. Wooldridge Barbara R. Ahmed Zafar U. Benlian Yeghig

Journal of Product and Brand Management, Vol. 19, Iss. 4, 2010-01 ,pp. : 261-275

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The influence of price and brand loyalty on store brands versus national brands

By Rondán Cataluña Francisco García Antonio Phau Ian

The International Review of Retail, Distribution and Consumer Research, Vol. 16, Iss. 4, 2006-09 ,pp. : 433-452

Routledge Ltd

Access to resources Recommend Favorite

A flexible model of consumer country-of-origin perceptions

By Knight Gary A Calantone Roger J

International Marketing Review, Vol. 17, Iss. 2, 2000-02 ,pp. : 127-145

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Consumers' perceptions of the country-of-origin effect on purchasing intentions of (in)conspicuous products

By Piron Francis

Journal of Consumer Marketing, Vol. 17, Iss. 4, 2000-04 ,pp. : 308-321

Emerald Group Publishing Ltd

Access to resources Recommend Favorite