Decision support for global marketing strategies: the effect of country of origin on product evaluation

Author： Badri Masood A Davis Donald L Davis Donna F

ISSN： 1061-0421

Source： Journal of Product and Brand Management, Vol.4, Iss.5, 1995-05, pp. : 49-64

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Ethnocentric beliefs and country-of-origin (COO) effect: Impact of country, product and product attributes on Greek consumers' evaluation of food products

By Chryssochoidis George Krystallis Athanassios Perreas Panagiotis

European Journal of Marketing, Vol. 41, Iss. 11-12, 2007-11 ,pp. : 1518-1544

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Integrating country of origin into global marketing strategy

By Clarke Irvine Owens Margaret Ford John B

International Marketing Review, Vol. 17, Iss. 2, 2000-02 ,pp. : 114-126

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Global branding, country of origin and expertise: An experimental evaluation

By Pecotich Anthony Ward Steven

International Marketing Review, Vol. 24, Iss. 3, 2007-06 ,pp. : 271-296

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Country of origin marketing over the product life cycle: A Danish case study

By Niss Hanne

European Journal of Marketing, Vol. 30, Iss. 3, 1996-03 ,pp. : 6-22

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

A Convenience-oriented Approach to Country Segmentation: Implications for Global Marketing Strategies

By Luqmani Mushtaq Yavas Ugur Quraeshi Zahir A

Journal of Consumer Marketing, Vol. 11, Iss. 4, 1994-04 ,pp. : 29-40

Emerald Group Publishing Ltd

Access to resources Recommend Favorite