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Journal of Product and Brand Management, Vol. 8, Iss. 3, 1999-03 ,pp. : 218-231

Emerald Group Publishing Ltd

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Country-of-origin effects on purchasing agents' product perceptions: an international perspective

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Country of origin marketing over the product life cycle: A Danish case study

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Journal of Consumer Marketing, Vol. 23, Iss. 1, 2006-00 ,pp. : 34-42

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Explaining the product-specificity of country-of-origin effects

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