Impact of Export Market Expansion Strategy on Export Performance

By  

European Journal of Marketing, Vol. 25, Iss. 10, 1991-10 ,pp. : 29-39

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Brand creation vs acquisition in portfolio expansion strategy

By Damoiseau Yana   Black William C.   Raggio Randle D.  

Journal of Product and Brand Management, Vol. 20, Iss. 4, 2011-07 ,pp. : 268-281

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Marketing strategy antecedents of value adding by foreign subsidiaries

By Pehrsson Anders  

International Marketing Review, Vol. 26, Iss. 2, 2009-04 ,pp. : 151-171

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The cluster approach in the innovation development strategy of foreign countries

By Lenchuk E.   Vlaskin G.  

Studies on Russian Economic Development, Vol. 21, Iss. 5, 2010-09 ,pp. : 484-492

MAIK Nauka/Interperiodica

Access to resources Recommend Favorite

Foreign expansion in service industries - Separability and human capital intensity

By Bouquet C.   Hebert L.   Delios A.  

Journal of Business Research, Vol. 57, Iss. 1, 2004-01 ,pp. : 35-46

Elsevier

Access to resources Recommend Favorite