An examination of the interplay between corporate social responsibility, the brand’s home country, and consumer global identification

By  

International Marketing Review, Vol. 32, Iss. 6, 2015-11 ,pp. : 663-685

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Creating Meaningful Brands: The Relationship Between Brand Name and Brand Mark

By Klink Richard R.  

Marketing Letters, Vol. 14, Iss. 3, 2003-01 ,pp. : 143-157

Springer Publishing Company

Access to resources Recommend Favorite

How consumers evaluate store brands

By Dick Alan   Jain Arun   Richardson Paul  

Journal of Product and Brand Management, Vol. 5, Iss. 2, 1996-02 ,pp. : 19-28

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

How consumers evaluate store brands

By Dick Alan   Jain Arun   Richardson Paul  

Pricing Strategy and Practice, Vol. 5, Iss. 1, 1997-01 ,pp. : 18-24

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Brands without boundaries - The internationalisation of the designer retailer's brand

By Moore Christopher M   Fernie John   Burt Steve  

European Journal of Marketing, Vol. 34, Iss. 8, 2000-08 ,pp. : 919-937

Emerald Group Publishing Ltd

Access to resources Recommend Favorite