Behavioural Aspects of the Exporter-Importer Relationship: The Case of Cypriot Exporters and British Importers

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European Journal of Marketing, Vol. 23, Iss. 7, 1989-07 ,pp. : 17-33

Emerald Group Publishing Ltd

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Buyer behavior and procedural fairness in pricing: exploring the moderating role of product familiarity

By Shehryar Omar   Hunt David M  

Journal of Product and Brand Management, Vol. 14, Iss. 4, 2005-04 ,pp. : 271-276

Emerald Group Publishing Ltd

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Global advertising strategy: The moderating role of brand familiarity and execution style

By Pae Jae H   Samiee Saeed   Tai Susan  

International Marketing Review, Vol. 19, Iss. 2, 2002-04 ,pp. : 176-189

Emerald Group Publishing Ltd

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Service quality and satisfaction - the moderating role of value

By Caruana Albert   Money Arthur H   Berthon Pierre R  

European Journal of Marketing, Vol. 34, Iss. 11-12, 2000-11 ,pp. : 1338-1353

Emerald Group Publishing Ltd

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Determinants of trust in a service provider: the moderating role of length of relationship

By Coulter Keith S   Coulter Robin A  

Journal of Services Marketing, Vol. 16, Iss. 1, 2002-03 ,pp. : 35-50

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