Brand identity documentation: a cross-national examination of identity standards manuals

Author： Jordá-Albiñana Begoña Ampuero-Canellas Olga Vila Natalia Rojas-Sola José Ignacio

ISSN： 0265-1335

Source： International Marketing Review, Vol.26, Iss.2, 2009-04, pp. : 172-197

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