An investigation of the antecedents to cooperative marketing strategy implementation

By Dickinson Sonia   Ramaseshan B.  

Journal of Strategic Marketing, Vol. 12, Iss. 2, 2004-06 ,pp. : 71-95

Routledge Ltd

Access to resources Recommend Favorite

Environment and strategy as antecedents for marketing effectiveness and organizational performance

By Mavondo Felix T.  

Journal of Strategic Marketing, Vol. 7, Iss. 4, 1999-12 ,pp. : 237-250

Routledge Ltd

Access to resources Recommend Favorite

Antecedents of satisfaction in a marketing channel

By Ping R.A.  

Journal of Retailing, Vol. 79, Iss. 4, 2003-01 ,pp. : 237-248

Elsevier

Access to resources Recommend Favorite

Niches at the edges: price-value tradeoff, consumer behavior, and marketing strategy

By Akhter Syed H.  

Journal of Product and Brand Management, Vol. 18, Iss. 2, 2009-04 ,pp. : 136-142

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Customer Lifetime Value and Marketing Strategy: How to Forge the Link

By Adrian Sargeant  

The Marketing Review, Vol. 1, Iss. 4, 2000-12 ,pp. : 427-440

Westburn Publishers Ltd

Access to resources Recommend Favorite