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By Wang Ying   Sun Shaojing   Lei Weizhen   Toncar Mark  

Direct Marketing: An International Journal, Vol. 3, Iss. 1, 2009-03 ,pp. : 52-66

Emerald Group Publishing Ltd

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Management Students’ Attitudes Toward Business Ethics: A Comparison Between France and Romania

By Bageac Daniel  

Journal of Business Ethics, Vol. 98, Iss. 3, 2011-02 ,pp. : 391-406

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A comparison of gender role portrayals in magazine advertising: The Netherlands, Sweden and the USA

By Wiles Judith A   Wiles Charles R   Tjernlund Anders  

European Journal of Marketing, Vol. 29, Iss. 11, 1995-11 ,pp. : 35-49

Emerald Group Publishing Ltd

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Taiwanese students' attitudes towards and beliefs about advertising

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Journal of Marketing Communications, Vol. 6, Iss. 3, 2000-09 ,pp. : 171-183

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Examining the effect of TV advertising appeals on brand attitudes and advertising efforts in Iran

By Feiz Davood   Fakharyan Meysam   Jalilvand Mohammad Reza   Hashemi Marzieh  

Journal of Islamic Marketing, Vol. 4, Iss. 1, 2013-03 ,pp. : 101-125

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