Effect of assimilation on consumer susceptibility to interpersonal influence

By D'Rozario Denver   Choudhury Pravat K  

Journal of Consumer Marketing, Vol. 17, Iss. 4, 2000-04 ,pp. : 290-307

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Cross-cultural consumer decisions: consideration sets - a marketing universal?

By LeBlanc Ronald P   Jr Neil C Herndon  

Marketing Intelligence & Planning, Vol. 19, Iss. 7, 2001-11 ,pp. : 500-506

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The influence of the country-of-origin image, product knowledge and product involvement on consumer purchase decisions: an empirical study of insurance and catering services in Taiwan

By Lin Long-Yi   Chen Chun-Shuo  

Journal of Consumer Marketing, Vol. 23, Iss. 5, 2006-08 ,pp. : 248-265

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Influence of consumer online resale awareness on purchase decisions: a mental accounting perspective

By Liao Shuling   Chu Hsunchi  

European Journal of Marketing, Vol. 47, Iss. 10, 2013-09 ,pp. : 1576-1597

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

A cross-cultural study of consumer perceptions about marketing ethics

By Singhapakdi Anusorn   Rawwas Mohammed Y.A.   Marta Janet K   Ahmed Mohd Ismail  

Journal of Consumer Marketing, Vol. 16, Iss. 3, 1999-03 ,pp. : 257-272

Emerald Group Publishing Ltd

Access to resources Recommend Favorite