Author: D'Rozario Denver Choudhury Pravat K
Publisher: Emerald Group Publishing Ltd
ISSN: 0736-3761
Source: Journal of Consumer Marketing, Vol.17, Iss.4, 2000-04, pp. : 290-307
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
By Kropp Fredric Lavack Anne M Silvera David H
International Marketing Review, Vol. 22, Iss. 1, 2005-01 ,pp. :